Privacy policy.

Privacy Policy

Effective date: August 18, 2025

This Privacy Policy explains how JT PRIME USA LLC d/b/a Casa Alta Group (“Casa Alta Group,” “we,” “us,” or “our”) collects, uses, and discloses information when you visit www.casaaltagroup.com (the “Site”), contact us, request information about properties, attend showings, or use any other services we provide (together, the “Services”).

By using the Services, you consent to this Policy. If you do not agree, please discontinue use of the Services.

1) Information We Collect

A. Information You Provide

  • Contact details: first and last name, email, phone.

  • Message content: text you type into our contact form or send via email/SMS.

  • Preferences & interests: price range, timing, property type, neighborhoods.

  • Transaction information (if you proceed): offer/contract details, communications with counterparties, and required documents (e.g., e-signature forms).

  • Identity/verification (only if needed): government ID or similar documents for showings/transactions.

  • Marketing choices: your opt-in/opt-out selections for email/SMS/phone.

B. Information Collected Automatically

  • Usage & device data: IP address, general location (derived from IP), browser, device identifiers, pages visited, time on page, referring/exit pages, and timestamps.

  • Cookies/pixels: for site functionality, analytics, and advertising (see Cookies & Tracking).

C. Information from Third Parties

  • Real estate ecosystem: cooperating brokerages/agents, MLS/IDX providers, showing/lockbox tools.

  • Transaction partners: lenders, title/escrow, inspectors, appraisers, attorneys (as needed to fulfill your requests).

  • Marketing/analytics vendors and public sources (e.g., property records, listing portals).

2) How We Use Information

We use information to:

  • Respond to inquiries; schedule showings; send property recommendations.

  • Provide, maintain, and improve the Site and Services; troubleshoot and secure our systems.

  • Draft, negotiate, and manage real estate transactions and related services at your direction.

  • Send service, transactional, and—where permitted—marketing communications (email/SMS/calls).

  • Comply with legal/recordkeeping obligations and enforce agreements.

  • For any other purpose you consent to at the time of collection.

Legal bases for EEA/UK visitors (GDPR): consent; performance of a contract; legitimate interests (e.g., service improvement, security, expected marketing); legal obligations; and vital interests when applicable.

3) Cookies & Tracking

We and our partners use cookies, pixels, and similar technologies to operate the Site, measure performance, improve content, and support advertising.

Your choices:

  • Adjust your browser to block/delete cookies.

  • Use platform opt-outs (e.g., Google/Meta ad settings).

  • Use our Cookie Preferences tool if available.
    We currently do not respond to “Do Not Track” signals.

4) How We Disclose Information

We may disclose information to:

  • Service providers/processors (hosting, CRM, email/SMS platforms, analytics, ad networks, appointment tools, e-signature/document storage) bound to use data only to provide services to us.

  • Brokerage partners/affiliated agents and MLS/IDX providers to service your request and comply with MLS rules.

  • Transaction counterparties and professionals (buyer/seller, cooperating brokers, lenders, title/escrow, inspectors, appraisers, attorneys) as reasonably necessary to complete a transaction you request.

  • Authorities when required by law, to protect rights/safety, or to enforce our terms.

  • Business transfers (e.g., merger, acquisition, reorganization).

  • Others with your direction or consent.

We do not sell personal information for money. Some U.S. state laws define certain ad-tech disclosures as a “sale” or “sharing.” See Your Privacy Choices & Rights for opt-out options.

5) Email, Calls & SMS/Text Messaging

By submitting our form and checking the consent box, you agree that Casa Alta Group may contact you by email, phone, and SMS/text about real estate services, listings, and related updates.

  • Message frequency: varies. Message/data rates may apply.

  • Opt-out: reply STOP to cancel texts; HELP for help. You can also unsubscribe from emails using the link in any email or email us at jaru@casaaltagroup.com.

  • Consent not required: Your consent to marketing is not a condition of buying or selling any property or obtaining services from us.

  • We may send non-marketing messages related to your inquiries, appointments, documents, or transactions.

We maintain logs of consent/opt-out status and may retain messaging metadata as required by law and for fraud/security purposes.

6) Data Retention

We keep information only as long as necessary to provide the Services, meet legal/recordkeeping obligations (including real-estate records), resolve disputes, and enforce agreements. When no longer needed, we delete or de-identify data in accordance with our retention policies.

7) Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure.

8) Your Privacy Choices & Rights

A. Marketing Choices

  • Opt out of marketing emails via the unsubscribe link or by contacting jaru@casaaltagroup.com.

  • Opt out of SMS/text by replying STOP; reply HELP for assistance.

B. U.S. State Rights (e.g., CA, CO, CT, UT, VA)

You may have rights to access, correct, delete, and obtain a copy of your information, and to opt out of sale/sharing/targeted advertising.
To exercise rights: email jaru@casaaltagroup.com with your request and state of residence. We will verify your identity (and, if applicable, an authorized agent’s authority). You may have the right to appeal if we deny your request.

C. EEA/UK (GDPR) Rights

You may have rights to access, rectify, erase, restrict, object, port, and withdraw consent (where processing relies on consent). Contact jaru@casaaltagroup.com or your local supervisory authority.

9) International Data Transfers

If you access the Services from outside the U.S., your information may be transferred to and processed in countries with different data-protection laws. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses).

10) Children

Our Services are not directed to children under 16, and we do not knowingly collect their data. If you believe a child has provided information, contact jaru@casaaltagroup.com.

11) Third-Party Sites & Integrations

Our Site may link to third-party websites or include integrations (maps, scheduling tools, MLS/IDX search). Their privacy practices govern their handling of your data. Review their policies.

12) Changes to This Policy

We may update this Policy from time to time. The “Effective date” above indicates when it was last revised. Your continued use of the Services after changes means you accept the updated Policy.

13) Contact Us

JT PRIME USA LLC d/b/a Casa Alta Group
Email: jaru@casaaltagroup.com
Mailing location: Miami, FL 33130 (USA)
Website: www.casaaltagroup.com